Kat Giess Question: What do you say at a launch night party and what should I say in a first contact email when I don't hear back after the first email?
First, thank you for your questions Kat and for allowing me to share it to also benefit others. Let me break you question down into two parts.
As far as your verbiage at a launch party you want to speak and touch on the basic elementary elements of speech. Who, what, when, where, why and how.
Who = Introduce who you are. Tell a brief short story of who you are and speak on your strength and skills.
What = Give some insight about your business and your company visions and mission. Make sure you speak on specific services that you will have available
When = Get excited and touch on when you are open for business. What your availability will be like and expectations for your business.
Where = Do you plan on offering just local services or will you be willing to travel? Touch on the areas in which your services will be offered
Why = Share the reason decided to launch this business. Here were you need to share your passion and your heart. People connect with you when you can be transparent and share your passion.
How = Answer the question "How can they be a part of your new journey or support your journey?" State you are open to referrals, shared resources, donations and even business advice. When people feel they can engage with you the results will be much better for you.
Let me tell you a little bit about my launch party and why I mentioned the above. My launch was in a beautiful venue called The Gallery Event Room here in Dallas, TX. This was a fairly new venue. I visited with the owner and after a long and genuine first meeting we decided to barter. She allowed me to use her venue for my launch and I brought her a bride! I also met an upcoming caterer Culinary Affairs by Chef Kevin and they catered my event for me and I blasted their business in my invitations and the first blog on my website was about them. They catered many of my events and weddings in the first few years of business. I provided all of the decor to showcase what I could do. To fill up some time I had a slideshow of photos showing me working on my business (from selfies with the venue owner, catering tasting with the caterers, designing business cards etc) and I had a poetess. The whole event lasted 1.5 hrs and was very successful. I booked two brides from this launch event. Below is a photo of my guestbook. I attached keys to the tags and asked my guests to write on a tag with the 'key' to success. Don't judge lol... this was my very 1st event back in September 2012.
As for your question on what to say in a follow-up email when you don't receive a response from your initial email, here is my suggestion. First you need to create a follow-up strategy to decide your response and wait timeframes. For example, I will share with you my follow-up strategy.
Send initial email
If no response after three days, I send the following on the 4th day :
Good Morning/Afternoon/Evening Client Name, I wanted to followup and be sure you received me email sent on Date & Time. If you did not receive this message I have included the message below for your review. If you did receive this message, do you have any questions I can answer or thoughts I may address? Please do not hesitate to contact me via phone phone number or by responding to this email. Have a great morning/afternoon/evening.
3. At this point, if there is still no response, I will wait for 1 week from the follow up email. THen I will send the following verbiage:
Good Morning/Afternoon/Evening Client Name, I am concerned and hope everything is ok with you. I have tried to contact you via email on Dates & Times, however I have not heard back from you. Please do let me know if you are ok. In the meantime I will add you to our newsletter so you can stay abreast all our services and promotions. Please do you reach out when you find you have the moment. I would love to answer your questions, If you have decided you do not want to use our services please do let us know this as well. Have a great morning/afternoon/evening.
This message typically gets a response about 80% of the time. Either because they don't want to keep receiving emails or because now they feel its ok to respond. From this point forward I do not send any more direct emails... only the newsletter. This way I can focus more on the leads that will turn into clients.
I hope this answers your question! Please leave a comment below!